Programmatic Media Optimization Techniques

What in the world are Programmatic Media Optimization Techniques? Let’s break it down! To understanding what programmatic media optimization techniques are we must start with the background and basics. Programmatic is a term used to describe the buying of advertising using software and algorithms. Why is programmatic so important some may ask. It is important because it is allowing marketers to reach the right consumers in the right place. This is changing the game in the Read more…

Ad Extensions Are Your Friend

Ad Extensions Are Your Friend Want to make your ad more relevant and provide additional information to people? It’s simple, just add ad extensions to your ad. The best part about this is that ad extensions do not cost extra money! Ad Extensions come in many forms. According to Google’s fundamentals exam study guide, there are nine types of extensions you can add. I will be going through three of the most important ones (in Read more…

Differences Between Search and Display Campaigns

Differences Between Search and Display Campaigns Looking to move your company marketing to the digital world? Are you confused on whether to use a search or display campaign? First ask yourself the goals of your campaign then read below to see which campaign would best suit your business in alignment with your products and services.  Search Campaigns: You will want to use search campaigns if you are trying to reach people that search for your Read more…

Link Building Methods for Beginners

Link Building Methods for Beginners Are you trying to create backlinks to your site or blog to boost traffic? Are you lost and wondering where to begin?  Have no fear, I will provide you with some common link building methods for you to begin your SEO journey with. Profile Linking Do you have a Facebook, Instagram, Twitter, or any membership to a website where there is an “about me” section? Considering this is 2017, this Read more…

Using Broad Match Keywords in Campaigns

Using Broad Match Keywords Wondering why your ad for homemade salsa is appearing when someone searches “salsa dancing”? The answer is that it is appearing because you are probably using broad match. In certain situations, like this example, broad match gets a bad reputation because of unqualified traffic. However, this does not mean that broad match is a bad thing.  Broad match is the default match type that is set up for the largest possible Read more…

Onsite SEO Mistakes

Onsite SEO: Mistakes (Biggest “No, No’s”) So onsite SEO is easy right? Just copy and paste content, make words invisible, and stuff the keywords all over. Sorry, Onsite SEO is not that easy and you will need to put in the work! Don’t get caught up in black hat SEO or trying to fool Google, because it won’t work. In this post I am going to go over the biggest mistakes beginners should be aware Read more…

Top Terms for SEO Beginners to Understand

Top Terms for SEO Beginners For beginners, terminology in SEO can be over whelming at first. This post should help you break down the key words that are most commonly used. Below are the top terms for SEO beginners. ATL Text: A description used within HTML code to describe the function of an image on a page and describes what’s on the image. Backlink: A web resource linking to another web resource. For example, if I Read more…

A Career in Digital Marketing

A Career in Digital Marketing How I Figured it Out My entire life I had been convinced that I would become an accountant. I was drawn to the profession because it enabled you to work with a business using your knowledge and data to present a solution. I love the rush I get when using pieces of data to come up with solutions. After touring a digital marketing agency I learned that I could get Read more…