Onsite SEO: Mistakes
(Biggest “No, No’s”)
So onsite SEO is easy right? Just copy and paste content, make words invisible, and stuff the keywords all over. Sorry, Onsite SEO is not that easy and you will need to put in the work! Don’t get caught up in black hat SEO or trying to fool Google, because it won’t work. In this post I am going to go over the biggest mistakes beginners should be aware of when optimizing their onsite SEO. You should not to do these things because Google is smart and can demote your site.
Never Publish Hidden Text
In the good ole’ days of when search engines were not as advanced, you were able to make assets on your page invisible to increase ranking. During that time it worked because search engines still crawled that info.
Google states that hiding links and text within your webpage to enhance page ranking is a strict violation of their Webmaster Guidelines. Google explains that text can be hidden through the following:
- Using white text on a white background
- Locating text behind an image
- Using CSS to position text off-screen
- Setting the font size to 0
- Hiding a link by only linking one small character—for example, a hyphen in the middle of a paragraph
Never Stuff Keywords
As many people begin their SEO journey the common misconception is that the more you write your targeted keyword the more authority Google is going to give you, but thats not true. During the late 1990’s and early 2000’s search engines were way different and people got away with this, but now there are natural guidelines when it comes to keyword usage.
Look at the example on the right. Can you tell that they stuffed it? It’s clear “super-fast internet” was their keyword. Google would definitly penalize this.
So what is this “natural flow” of keyword usage? It is recommended that you focus on using them responsibly and in good moderation. For a number figure, it is said to keep it about 2 and 5 percent keyword density. You want to think of it as two figures you are making your post / page good for: people and the search engine. Make sure you are not over doing it for the sake of the both of them.
Never Copy and Paste Content
This one should be simple for you all. Do not steal. Copying someone else’s content and not giving credit is stealing. Don’t do it. Below you can see how bad it is according to Google.
“Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.“ – Google Search Quality Evaluator Guidelines March 2017
Please take these SEO “No, No’s” with you and remember to avoid all black hat SEO. Put in the hard work, do your homework, and never be lazy. Create content that your readers will enjoy and follow best practices!